Business Plans

A comprehensive and detailed business plan can help carry you forward in your business. It can act as a road map for day to day operations or for helping in your long term planning. Many times, however, when writing a business plan, special attention is needed when projecting future cash flow and profitability. With Synthesis Writing Services your actual numbers can be used from your own business or for a startup, figures that closely resemble your own situation can be used.

Executive Summary

A business plan usually starts with an executive summary. This would include a statement about the business by the owners. They may describe the nature of the business, for example, the products and services it offers and who its sells to. There may also be a mission statement which describes the goals and objectives of the business venture. Financial figures that state profits, investments and costs may also be included.

Management Plan

The business plan is frequently divided into subplans. One of these plans within a plan is the management plan. This section describes the organizational hierarchy of the business. The functions of each member of the organization is described usually starting from the top with owners, investors and stakeholders. Each level of the management hierarchy is described. There may also be included a personnel plan to describe the workers and the jobs they should carry out. Salaries and wages for each person might also be listed.

Marketing Plan

The marketing plan may include a market analysis which would describe the various market segments along with demographics and customer profiles. The target market would be described in more detail and may have its own subsection. The competition would be analyzed to determine which competitors are thriving and which ones are failing in order to determine what is needed to succeed with the target market. A promotion strategy should be included to describe how customers are to be acquired. This part would describe the types and methods of advertising along with how it will attract customers.

Sales

The sales forecast may be included with figures from the past. Projected sales would be based on past sales along with anticipated demand in future market expectations.

Financial Plan

The financial plan would include an investment strategy for allocating assets. A break even analysis would be for determining when a profit would be made. The profit and loss statement would indicate if money will actually be made. A cash flow statement would describe the amount of money coming into the business. Also, a balance sheet with business ratios may be included.